At Zgura I’m working on Azure NoSQL databases, using Azure tables. We are using that for different sites content storage.
We have used Azure SQL as storage for content (localization values) in other project. First impression, new NoSQL seems to be faster than the SQL solution, will set monitoring using New Relic on the NoSQL application so can compare data already have for the application that uses SQL repository for content.
I already know, from New Relic that one of the most resource consuming task on pages load for the application that uses SQL content repository, is reading the content values.